Do you want your website to be found by people and to generate you a profit?
ROI is the bottom line. We want your website to make you a profit so that you continue coming back to us month after month.
SEO (Search Engine Optimization) is the process by which you rank your website higher within the ‘natural’ or ‘organic’ search results and is the best way to receive long-term, relevant, buyer-ready traffic to your website.
There are several key areas to focus on when targeting the SERPS through the use of SEO – leveraging all of them, you can dominate the front page of Google.
When doing a search in Google for a local term (ie: house builder Winnipeg) you will typically see a map appear underneath the sponsored ads, but above the natural results – this is usually referred to as a Google Places or Local Listing.
Appearing in the Local Listing is absolutely invaluable. It is important to appear here not JUST because it appears highest and takes up a significant portion of the SERPS, but because of the newly added call button – allowing people to call companies directly from the SERP without needing to look further; this is especially important since mobile search volumes surpassed desktop search volumes in early 2014 and have since skyrocketed.
Ranking within the Local Listings is typically an add-on service costing extra – this is because, although done completely differently, it requires that your site be optimized for the organic results below.
Every SEO campaign should start with keyword research. With poor keyword research you may be competing against more people for less buyer-ready keywords, or for keywords you have no chance of ranking for at all.
By working closely with our clients we are able to determine the most relevant, buyer-ready keywords. Then through competitor research and our keyword research tools, we are not just able to find new phrases to target but sometimes find many very relevant, high-traffic, buyer-ready keywords which no one else is competing for (making it extremely easy to rank).
By the way, you may notice we use the words relevant and buyer-ready quite a bit when referring to keywords / phrases – this is important because ranking is not everything and ranking for high-traffic phrases means nothing if that is not going to convert to something for your business.
For example: if I did home renovations I would never try ranking for just the phrase ‘home’ because it is a very broad term and not everyone searching for ‘home’ is looking for ‘home renovations’. You would want to rank for phrases like ‘home renovations’, or better yet ‘home renovations Winnipeg’. The more relevant and buyer-ready your terms are, typically the more easily you can rank for them as well.
This probably seems obvious, but is not something that all people or even all SEO companies seem to understand.
On-site optimization refers to optimizing the sites content to reflect the keywords you are targeting.
Without properly optimizing your site (titles, descriptions, alt tags, kewword density and a million other factors), no amount of keyword research, off-site optimization, or link-building will help your site.
Off-site optimization refers to everything outside of your website which contributes to your rankings.
Link-building is one of the most important off-site ranking factors; this can include links from directories, blogs, other websites and more.
Each site linking to yours is essentially a vote for your website, but some votes count more than others and the more important Google views the website linking to you the more important their vote is. Another important part to link building is having relevant anchor text within those links. For our home builder example, we would not want “click here” as our anchor text, we would want “home builder Winnipeg” as our anchor text – letting Google know exactly what our site is about.